Google 101 & Google Adwords Marketing Workshop
During the Google 101 presentation, you will learn about Google‘s products and services, such as: Get Found Online, Attract Customers, Market Intelligence, Office Productivity. We will cover the following topics:
- Facts about Google
- Search Engine Anatomy
- Search Engine Optimization Basics (SEO)
- Google Places Listing and Optimization
- Google Analytics Overview
- Google Adwords Introduction
- Office Productivity - Google Apps Overview
- Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- How do decrease your Adwords Costs!
- Features, Benefits, Basic terminology
- Understanding how Google charges for Adwords
- Finding and implementing keywords and search terms
- How to make your campaign relevant
- Optimizing your quality score
- How to define and meet your online marketing goals.
Google 101 & Google Adwords Marketing...
Date and Time
Tuesday Nov 15, 2011
9:00 AM - 12:00 PM EST
Tuesday, November 15, 2011
9:00 a.m. - 12:00 p.m.
Location
Advanced Technology & Manufacturing Center
151 Maritine Street
Fall River, MA
Fees/Admission
$30/person
Contact Information
Alison at the Mass Small Business Development Center (MSBDC)
508.673.9783 ext. 10
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