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DTSTART:20111115T140000Z
DTEND:20111115T170000Z
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SUMMARY:Google 101 & Google Adwords Marketing Workshop
DESCRIPTION:During the Google 101 presentation\, you will learn about Google's products and services\, such as: Get Found Online\, Attract Customers\, Market Intelligence\, Office Productivity. We will cover the following topics:\n\n\n	\n		Facts about Google \n	\n		Search Engine Anatomy \n	\n		Search Engine Optimization Basics (SEO) \n	\n		Google Places Listing and Optimization \n	\n		Google Analytics Overview \n	\n		Google Adwords Introduction \n	\n		Office Productivity -  Google Apps Overview                               \n\nIn Google Adwords\, we will delve deeper into the marketing capabilities of Google's fee-based products. AdWords 101 lays the groundwork for a successful marketing campaign. Attendees leave with a better understanding of how the AdWords system works\, how campaigns should be structured\, and how keyword lists and ads are developed. We will also discuss: \n\n\n	\n		Introduction to online advertising & Google AdWords \n	\n		Types of online advertising \n	\n		Basics of pay-per-click advertising \n	\n		How do decrease your Adwords Costs! \n	\n		Features\, Benefits\, Basic terminology \n	\n		Understanding how Google charges for Adwords \n	\n		Finding and implementing keywords and search terms \n	\n		How to make your campaign relevant \n	\n		Optimizing your quality score \n	\n		How to define and meet your online marketing goals.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:11px\;"><span style="font-family: arial\;">During the Google 101 presentation\, you will learn about Google&lsquo\;s products and services\, such as: Get Found Online\, Attract Customers\, Market Intelligence\, Office Productivity. We will cover the following topics:</span></span><br />\n<ul>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Facts about Google </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Search Engine Anatomy </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Search Engine Optimization Basics (SEO) </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Google Places Listing and Optimization </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Google Analytics Overview </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Google Adwords Introduction </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Office Productivity -&nbsp\; Google Apps Overview&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; </span></span></li>\n</ul>\n<span style="font-size:11px\;"><span style="font-family: arial\;">In Google Adwords\, we will delve deeper into the marketing capabilities of Google&rsquo\;s fee-based products. AdWords 101 lays the groundwork for a successful marketing campaign. Attendees leave with a better understanding of how the AdWords system works\, how campaigns should be structured\, and how keyword lists and ads are developed. We will also discuss: </span></span><br />\n<ul>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Introduction to online advertising &amp\; Google AdWords </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Types of online advertising </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Basics of pay-per-click advertising </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">How do decrease your Adwords Costs! </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Features\, Benefits\,&nbsp\;Basic terminology </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Understanding how Google charges for Adwords </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Finding and implementing keywords and search terms </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">How to make your campaign relevant </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">Optimizing your quality score </span></span></li>\n	<li style="line-height:normal\;">\n		<span style="font-size:11px\;"><span style="font-family: arial\;">How to define and meet your online marketing goals. </span></span></li>\n</ul>\n
LOCATION:Advanced Technology & Manufacturing Center 151 Maritine Street Fall River\, MA
UID:e.1130.491292
SEQUENCE:3
DTSTAMP:20260524T060038Z
URL:http://members.onesouthcoast.com/events/details/google-101-google-adwords-marketing-workshop-11-15-2011-491292
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